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UDK: 339.138:66

2017. - V. 31. - N 14(195). - P. 28-30

O.Yu. Egorova, A.Yu. Nikitina, M.A. Sirotina,

FEATURES OF PROMOTION OF THE CHEMICAL INDUSTRY

The marketing tools used at industrial market, particularly, by chemical enterprises were considered. Main criteria, which necessary take in to account when promoting chemical enterprises were given. Evaluation of marketing activities of major chemical holding company SIBUR was given. Showed which marketing tools this company uses in its activities.

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ОСОБЕННОСТИ ПРОДВИЖЕНИЯ ПРЕДПРИЯТИЙ ХИМИЧЕСКОЙ ОТРАСЛИ

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Keywords

advertisement   B2B   chemical industry   direct marketing   exhibitions   industrial market   marketing tools   PR   выставки   маркетинговые инструменты   промышленный рынок   прямой маркетинг   реклама   связи с общественностью   химическая отрасль  


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