2017. - V. 31. - N 14(195). - P. 28-30
O.Yu. Egorova, A.Yu. Nikitina, M.A. Sirotina,
The marketing tools used at industrial market, particularly, by chemical enterprises were considered. Main criteria, which necessary take in to account when promoting chemical enterprises were given. Evaluation of marketing activities of major chemical holding company SIBUR was given. Showed which marketing tools this company uses in its activities.
First page of the article:
advertisement B2B chemical industry direct marketing exhibitions industrial market marketing tools PR выставки маркетинговые инструменты промышленный рынок прямой маркетинг реклама связи с общественностью химическая отрасль