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2017. - V. 31. - N 8(189). - P. 69-71

S.P. Dudarov, A.A. Egorov, P.L. Papaev,

SEARCH ENGINE OPTIMIZATION OF EDUCATIONAL WEB-RESOURCES OF THE FACULTY OF INFORMATION TECHNOLOGIES AND MANAGEMENT

The complex of informational and educational resources of the Faculty of Information Technologies and Management of the Dmitry Mendeleev’s University of Chemical Technology of Russia, placed in the global Internet, has been considered as an object of search engine optimization. The main methodological approaches used to optimize web-resources are described. Examples of queries and the ranking of web-resources by Google and Yandex search engines are shown in accordance with these requests. Directions of external and internal search optimization for existing and developed web-resources of the faculty are determined. The current scheme for organizing cross-references between resources is shown as an implemented solution of external optimization.

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First page of the article:

ПОИСКОВАЯ ОПТИМИЗАЦИЯ ОБРАЗОВАТЕЛЬНЫХ ВЕБ-РЕСУРСОВ ФАКУЛЬТЕТА ИНФОРМАЦИОННЫХ ТЕХНОЛОГИЙ И УПРАВЛЕНИЯ

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Keywords

educational web-resources   external optimization   internal optimization   search engine optimization   search query   web-site   веб-сайт   внешняя оптимизация   внутренняя оптимизация   образовательные веб-ресурсы   поисковая оптимизация   поисковый запрос  


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