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UDK: 339.138(075)

2014. - V. 28. - N 4(153). - P. 96-99

Yuriy Alexandrovich Kulikov, Olga Sergeevna Finikova,

METHODOLOGY OF FORECASTING OF MARKET TRENDS BASED ON THE RESULTS OF MARKETING ANALYSIS

The proposed model for strengthening the justification of marketing decisions on determination of the volume of sales in the future. Prepared a forecast of the "factors of influence", the estimation of risk forecasting, calculated sales volume.

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First page of the article:

Методика прогнозирования рыночных тенденций на основе результатов маркетингового анализа

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Keywords

forecasting sales   quantitative market analysis   количественный маркетинговый анализ   прогнозирование объемов сбыта  


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