• Articles 3759
• Volumes 11
• Issues 120

UDK: 658.8.012.12

2014. - V. 28. - N 4(153). - P. 100-103

Anastasiya Petrovna Moskalkova, Yana Pavlovna Molchanova,

THE ROLE OF MARKETING RESEARCH FOR B2B MARKET

Reasons preventing developing of marketing in Russia are discussed in the article. Differences between marketing research in consumer sector and at the industrial markets are emphasised. Importance of marketing research is brought into focus and main difficulties in introducing marketing research in b2b sector in Russia are analysed.

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Keywords

industrial markets   marketing   marketing research, business to business   бизнес для бизнеса   маркетинг   маркетинговые исследования   промышленные рынки