2014. - V. 28. - N 4(153). - P. 100-103
Anastasiya Petrovna Moskalkova, Yana Pavlovna Molchanova,
Reasons preventing developing of marketing in Russia are discussed in the article. Differences between marketing research in consumer sector and at the industrial markets are emphasised. Importance of marketing research is brought into focus and main difficulties in introducing marketing research in b2b sector in Russia are analysed.
First page of the article: