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UDK: 339.138

2011. - V. 25. - N 9(125). - P. 53-59

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This article describes the development of trends of modern advertising in terms of innovation. Analysis of strengths and weaknesses of existing means of advertising can give priority to Internet advertising and highlight the main directions of its development. It is not only a tactical 54 tool to promote products on the international market, but it also plays a significant role in the innovative development of enterprise, it fosters a positive image

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РАЗВИТИЕ СОВРЕМЕННОЙ РЕКЛАМЫ С ПОЗИЦИЙ ИННОВАЦИОННОГО ПОДХОДА

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