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  • Issues 120

UDK: 332.133.6

2011. - V. 25. - N 9(125). - P. 19-21

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Concepts of price, buyers behavior, culture of consumption according to the Russian market of paints & coatings materials are viewed; the most suitable arts of informational support and advertisement that could potentially enhance marketability and quality of Russian-made production are reviewed.

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РОЛЬ ИНФОРМАЦИОННОЙ ПОДДЕРЖКИ В ПОВЫШЕНИИ КАЧЕСТВА ТОВАРА И В ФОРМИРОВАНИЕ АДЕКВАТНОЙ ЦЕНОВОЙ ПОЛИТИКИ НА ОТЕЧЕСТВЕННОМ РЫНКЕ ЛАКОКРАСОЧНЫХ МАТЕРИАЛОВ

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