UDK: 66.047 (088.8)
2010. - V. 24. - N 4(109). - P. 104-113
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Approaches to conducting competitive struggle at the enterprises for processing of polymeric materials have been considered. It is shown that competitiveness of polymeric products can be raised at the expense of decrease in production costs, differentiation of made production from production of competitors and focusing on a narrow segment, instead of in all market.
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